FIFA Club World Cup 2025 Trophy Tour: A Global Journey Celebrating Football’s New Era -Current Stop - Tunis (Updated)
By Mohamed Islam Bouteraa
The FIFA Club World Cup 2025 Trophy Tour has embarked on a historic five-month journey, uniting fans across continents ahead of the inaugural tournament in the United States. Crafted in collaboration with luxury jeweller Tiffany & Co., the shimmering new trophy symbolizes a "masterpiece" of football history, as described by FIFA President Gianni Infantino . Since its star-studded launch in New York City, the tour has captivated audiences worldwide, with upcoming stops set to further ignite excitement.
Launching a New Chapter in Football History
The Trophy Tour kicked off on **January 17, 2025**, at Tiffany & Co.’s flagship store in Manhattan, New York. The glittering event featured performances by music icon Robbie Williams and speeches by FIFA President Gianni Infantino, who hailed the tournament as a "new history" for club football . Over 200 guests, including football legends like Carli Lloyd and Sami Khedira, NBA Commissioner Adam Silver, and political figures like New Jersey Governor Phil Murphy, celebrated the trophy’s global journey .
The tour’s mission, "Take It To The World!," aims to connect fans in 29 cities across 20 countries before the tournament begins on **June 14, 2025**, in Miami.
The trophy’s design—a collaboration between FIFA and Tiffany & Co.—reflects the prestige of the competition, which will crown its first champion at New Jersey’s MetLife Stadium on July 13, 2025 .
Cities Already Visited: From New York to Tunis
1. New York City, USA (January 17, 2025)
The tour began with a high-profile launch, marking the start of its 147-day itinerary. Fans in New York witnessed the trophy’s unveiling and learned about its symbolic significance .
2. Lisbon, Portugal ( January 17- 20, 2025)
SL Benfica, with 800+ fans gathering in Lisbon to glimpse the prize. President Rui Costa highlighted Benfica’s vast global support, including a strong U.S. Portuguese community, as key for their campaign in the 32-team tournament. Drawn against Bayern Munich, Boca Juniors, and Auckland City, Benfica aims to honor their storied legacy—from Eusebio’s 1960s dominance to 84 domestic titles—with high ambitions. The trophy toured media, legends, and players, fueling excitement. Costa vowed, “We’re not just participating… we aim to go far,” embodying the club’s pride and competitive spirit.
3. Madrid, Spain (January 22- 23, 2025 )
Atlético de Madrid hosted the FIFA Club World Cup Trophy Tour, displaying the trophy at key club and city sites, including their stadium, youth academy, former Vicente Calderón stadium, and landmarks like Puerta de Alcalá. Club legends Marcelino Pérez, Roberto Solozábal, and Juanfran Torres engaged fans, while Madrid’s mayor celebrated the city’s sporting pride. Captain Koke aims to win the inaugural 32-team tournament in the USA, facing PSG, Botafogo, and Seattle Sounders in Group B. The tour fueled excitement for the 2024 event, with hopes a Madrid club will lift the trophy.
4. Manchester, UK ( January 25, 2025)
Over 550 passionate Manchester City fans packed the club’s store in Manchester Arndale to glimpse the FIFA Club World Cup trophy during its global Trophy Tour, creating an electric atmosphere ahead of City’s Premier League clash with Chelsea . Supporters from as far as Australia marveled at the gold-plated trophy, with American fan Rose Ruland calling it “insane” in person, vowing to attend the 2025 tournament in the U.S. .
Later, 2,500 fans admired the trophy at the Kids Fanzone, followed by City’s 3-1 victory over Chelsea, watched by FIFA President Gianni Infantino . As Group G favorites alongside Juventus, Wydad AC, and Al Ain, City aims to add this “spectacular” trophy to their cabinet after the July 13 final . The trophy, part of a 147-day global tour across 29 cities, continues its journey, uniting fans worldwide .
5. Porto, Portugal ( January 27- 28, 2025)
FC Porto hosted the FIFA Club World Cup 2025™ Trophy Tour at Estádio do Dragão and its museum, where captain Diogo Costa marveled at the Tiffany & Co.-crafted prize . The tour honored Porto’s heritage with a visit to Niepoort Wine Cellars on International Port Wine Day—a nod to the club’s 1893 founding by a wine merchant . President André Villas-Boas, joined by legends like João Pinto and Rui Barros, highlighted past Intercontinental Cup triumphs as inspiration for their USA campaign . The trophy later dazzled fans at São Bento Station and NorteShopping, fueling dreams of glory in Group A against Palmeiras, Al Ahly, and Inter Miami .
6. Turin, Italy ( February 1- 2, 2025)
Juventus hosted the trophy at the Allianz Stadium, engaging fans through events at the Juventus Creator Lab and a pre-match display ahead of their Serie A clash with Empoli. Legends like Giorgio Chiellini highlighted the tournament’s prestige .
7. Pretoria, South-Africa ( February 6- 9, 2025)
Mamelodi Sundowns FC electrified South Africa during the FIFA Club World Cup Trophy Tour, uniting fans and legends like Alessandro Nesta. Celebrating their historic 2025 qualification, the club revisited roots at Mamelodi High School and dazzled crowds in Pretoria. With pride for Africa, Sundowns gear up to face global giants in June, fueled by hometown passion.
8. Cairo, Egypt (February 12- 14, 2025)
The trophy arrived in Egypt, greeted by Al Ahly FC, who will face Inter Miami in the opening match. Coach Marcel Koller acknowledged the challenge of playing in the U.S. but emphasized the team’s determination .
9. Tunis, Tunisia ( February 15- 17, 2025)
A historic stop in Tunis, honoring Esperance Sportive de Tunis (EST), the nation’s football pride and one of Africa’s four representatives in the tournament.
1. Ceremony at City of Culture (Feb 15): The tour kicked off with an official ceremony at the Hassen Belkhodja Complex, attended by club legends, FIFA representatives, and fans. This event celebrated EST’s legacy, including their 33 domestic titles and four CAF Champions League triumphs .
2. Public Exhibition at City of cultur (Feb 16): Thousands of supporters gathered in city of cultur for a final public viewing, symbolizing Tunisia’s passion for football.
3. Trophy Display at Tunisian Super Cup (Feb 16): The trophy was showcased during the Super Cup match between EST and Stade Tunisien at Rades Stadium, who finished for the esperance 2-0, merging global football prestige with local fervor.
4. the trophy visit Tunisia (Feb 17): The trophy strat his tour by visiting SOS vilage for orphan kids, it's a great initiative to make these kids happy, then the trophy made his tour in the most popular monument, zaitouna mosque, old city of Tunis and th colosseum of El Jam.
The tour underscored EST’s historic journey to the 2025 Club World Cup, marking their fourth appearance in the competition. Fans and players alike embraced the trophy as a symbol of African ambition, with the club aiming to challenge global giants in the U.S. this June .
For Esperance, hosting the trophy was not just a celebration but a rallying cry for their quest to “write a new chapter” in world football. by showing the world their slogan :
'we are Taraji, we are Tunisia'.